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Plastic Value Pens

A plastic click pen with a one-color logo is the lowest cost branded item that people actually keep. Barrels come in solid, frosted and translucent colors so you can match a brand color without paying for a full-color print. Most have a black or blue medium point ballpoint refill. Order these for trade show bowls, hotel rooms, waiting rooms and anywhere pens walk away.

Grip and Comfort Pens

Rubber grip click pens add a soft section where the fingers rest and are the step up for offices, schools and medical practices where people write all day. Wider barrels with a contoured grip suit older customers. The grip usually comes in a contrasting color, which gives the pen a two-tone look for a few cents more.

Metal Click Pens

Aluminum click pens weigh more in the hand, take a laser-engraved logo that cannot wear off and still cost well under what people expect. They are the right choice when the pen represents a business rather than an event. Custom engraving on metal pens suits a pen that is meant to be kept. Satin, gloss and metallic finishes are available, and many pair with a stylus tip.

Printing Your Logo

Pad printing puts one or two colors on the barrel and is the most economical. Full-color digital printing wraps artwork, gradients and photographs around the pen. The imprint area is usually about 1.5 inches long and a quarter inch tall, so a wordmark or a simple logo with a phone number reads best. A second imprint on the clip or the opposite side of the barrel is an inexpensive addition. Schools use it for custom graduation pens, with the school name on one side and the class year on the other. Send vector artwork where you can, since a logo this small loses detail when it is scaled down from a photograph or a screenshot.